Niche blogging will eventually change the way people measure the value of blogs. Most of the media attention for bloggers is based on high volume blogs, as measured by traditional website metrics (unique visitors, pageviews) and blog traffic metrics such as Technorati.
But for a small business owner who runs a niche blog with no advertising and yet gains a lot from each new customer, a very small amount of traffic can lead to enough conversions to make a huge difference to his or her business.
Niche bloggers don’t all care about massive amounts of traffic. A highly successful niche blog won’t show up in the top anything at Technorati, and may never get a high page rank. But they have an audience, in many cases a highly profitable one in their niche.
So, if you are a niche blogger, don’t be disheartened by the metrics of the big sites. Track your new clients, track your acquisition costs. Measure and test. And enjoy the benefits of niche blogging!
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