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Why you should know about the Time Person of the Year

Time has named the Person of the Year as You. Here is the article (and I’ve linked to the print version, so you can see it with as few ads as possible): Time POTY. So aren’t they talking about...

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Traffic statistics, big business and the Long Tail

Steve Edelman, on his always interesting Micro Persuasion blog, is saying It’s Time for Traffic Stats to Die. Working in the world of the Long Tail is very different to the world of big business....

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OBO will be the next acronym you need to learn about

You wouldn’t have heard about OBO yet. But my guess is you will. Googling OBO on Jan 2, 2007 We need an acronym like OBO to stand for Online Business Optimisation (or optimization if you prefer). A lot...

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Blogging for money

There have been a number of posts recently on the topic of making money from blogs. First of all, Guy Kawasaki noted that he earned $3,350 in 2006 from Adsense. That really caught my eye when I saw it,...

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Getting to online marketing

Since we launched, I’ve been constantly refining the online marketing approach we use for our publicity offerings. The biggest change occurred over the Christmas break in the form of an improved ‘long...

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How old is your audience?

Do you know who is reading your blog or website? I came across a fascinating exchange about WordPress taking on Movable Type (the action is in the comments), which led me to see these age based...

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Blogging as part of Australian Govt Policy-Making?

Governments around the world (particularly ours) are known for their slow adaptation of new technologies and policies. Recent OECD figures show Australia ranking a poor 17th out of 30 developed...

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Measures and metrics for niche blogging

Niche blogging will eventually change the way people measure the value of blogs. Most of the media attention for bloggers is based on high volume blogs, as measured by traditional website metrics...

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